How to Find a Great Apartment

Cindy’s real estate philosophy

I follow you on LinkedIn, and love seeing glimpses of your home. #theskyapartment looks fantastic! How long have you lived there, and how did you find it?

A brief digression before I answer this question: I’m struck by how many people open communication with me, whether online or IRL, with ‘I follow you on LinkedIn’ - ranging from the woman across from me on the Amtrak to DC some years back, who when I sat down said, “Excuse me, are you Cindy Gallop? I follow you on LinkedIn”, to a number of women at the British Consulate of New York’s Coronation livestreaming breakfast at Lincoln Center Saturday before last. This is noteworthy because for many years those openers were, “I follow you on Twitter” - but LinkedIn has now overtaken Twitter as my biggest follower base. Which is why I love LinkedIn - read here why LinkedIn is my biggest investor lead generator for MakeLoveNotPorn - and why I predicted to the Drum last year that LinkedIn will benefit from the current Twitter shitshow.

Now, back to my apartment! 

I should say first of all, that I’m lucky enough to have been born into a generation for whom it was a lot easier to get on the property-ownership ladder than it is now. My parents impressed on me and my sisters the importance of buying our first apartment